- The project
- Karbon
- The format
- Customer testimonial
- The length
- 30 seconds
- Agency
- Studio Lewis
The story
Start with the working day.
Karbon is practice management software for accounting firms. In this film, James Kay of TC Farnell Clarke explains how it helps his team keep track of work and client communication. His experience gives the product a clear, practical context.
The approach
Keep the conversation at the center.
The film moves between a wide interview view, a closer angle and animated product screens. James’s comments about Triage, team communication and My Week connect the software to the work it supports.
The finished film
30 seconds
A concise customer recommendation.
The campaign film brings the problem, the customer’s experience and his recommendation into a single 30-second piece.
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