Blog

Notes from set.

Straight answers about video production: what it costs, how to plan a shoot, and how to get footage that does a job.

August 18, 2026

What corporate video actually costs in the Bay Area

Real price ranges for interview shoots, event coverage, and launch films in Silicon Valley, and what moves the number up or down.

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July 29, 2026

A conference recap delivered three weeks late is a rerun. Here is why we deliver raw files in under 12 hours, and why the window matters.

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June 10, 2026

Demo Day gives you one shot at attention. A launch video made before the rush means you meet it with something worth sharing.

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May 21, 2026

The difference between coverage you can use and an expensive hard drive of b-roll usually comes down to what you asked before signing.

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April 15, 2026

Most executives are interesting in conversation and wooden on camera. The fix is in the prep, not the delivery.

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March 12, 2026

The most expensive part of video is the day the camera comes out. Plan that day right and it feeds your channels for weeks.

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February 20, 2026

A beautiful video that moves no numbers is a decoration. The problem is almost never the footage. It is the job the video was given.

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December 10, 2025

Lessons from the AKOOL Live Camera launch film: clarity beats spectacle, feeling beats features, and reuse is where the money is.

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November 5, 2025

The quality of your video is set in the briefing call, before anyone touches a camera. Here is what a useful brief contains.

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October 8, 2025

Everything we confirm before covering a conference or launch event, from run-of-show to the interview corner to same-day delivery.

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September 17, 2025

Candidates research you the way customers do. A short, honest look inside the team beats another paragraph about your mission.

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