Your production questions, answered
Notes from set.
Straight answers on planning your shoot and getting footage you can use.
Tech Week is this week. Here is how to leave with footage you can use.
Hundreds of events, one week, and most of it disappears by Monday. What to film at Tech Week, what to skip, and how to have a recap out while people are still talking.
Read articleHow to speak better on camera as a founder
Nobody is born good on camera. Here is what we coach founders on before a founder story or executive interview, and what you can practice on your own this week.
Read articleVideo production in Sunnyvale, CA: hiring a local crew
Video production in Sunnyvale from a crew based here. What we shoot, why a local crew changes your turnaround, and how to vet anyone claiming to be local.
Read articleCorporate video in 2026: five shifts we're seeing on set
Corporate video trends in 2026 from a working Bay Area crew: authenticity over polish, vertical-first planning, AI in post, and same-week turnarounds.
Read articleHow a same day edit conference recap video actually works
A same day edit conference recap video is realistic. We have delivered raw conference files in under 12 hours. Here is how to book that speed.
Read articleHow long should a corporate video be? Length guidelines by format
How long should a corporate video be? Real length guidelines by format, from 15 second social cutdowns to 3 minute founder films, based on our Bay Area work.
Read articleAI video vs video production company: an honest guide from Silicon Valley
An honest guide to the AI video vs video production company decision, from a Silicon Valley crew whose client list includes an AI video company.
Read articleSecurity, NDAs, and office logistics for a corporate video shoot on a tech campus
The five approvals, crew NDA terms, and office logistics a corporate video shoot on a tech campus needs, from a Sunnyvale crew that has served 100+ companies.
Read articleEvent footage loses value every day you wait
A conference recap delivered three weeks late is a rerun. Here is why we built one conference around raw files in under 12 hours, and why the window matters.
Read articleYC founders: shoot your launch video before Demo Day
Demo Day gives you one shot at attention. A launch video made before the rush means you meet it with something worth sharing.
Read articleFive questions to ask before hiring a crew for your conference
The difference between coverage you can use and an expensive hard drive of b-roll usually comes down to what you asked before signing.
Read articleHow we get founders to stop sounding like a press release
Most executives are interesting in conversation and wooden on camera. The fix is in the prep, not the delivery.
Read articleOne shoot, a month of content
The most expensive part of video is the day the camera comes out. Plan that day right and it feeds your channels for weeks.
Read articleYour brand film looks great. Why isn't it converting?
A beautiful video that moves no numbers is a decoration. The problem is almost never the footage. It is the job the video was given.
Read articleHow to brief a video team so you get footage you can use
The quality of your video is set in the briefing call, before anyone touches a camera. Here is what a useful brief contains.
Read articleA planning checklist for live event coverage
Everything we confirm before covering a conference or launch event, from run-of-show to the interview corner to delivery timing.
Read articleThe recruiting video your careers page is missing
Candidates research you the way customers do. A short, honest look inside the team beats another paragraph about your mission.
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