Customer story · Case study
Thumbtack × Hightouch
A complicated workflow. A clear customer story.
- The project
- Thumbtack × Hightouch
- The format
- Customer story
- Our focus
- Interviews & product workflow
- Agency
- Shapeshift
The story
Let the people using it explain it.
Thumbtack connects homeowners with local service professionals. In this film for Hightouch, its marketing team explains a familiar problem: good campaign ideas slowed down by handoffs. Their interviews give the software story a practical starting point.
The approach
Connect the conversation to the product.
We paired interview coverage with the team at work. The finished film moves between personal experience, collaboration and the Lifecycle Studio interface, so viewers can follow both the problem and the workflow behind the solution.
The finished film
Customer story
An explanation grounded in daily work.
The film brings customer interviews and product footage into one story about how the Thumbtack team works. Hightouch’s published customer story provides further context on their experience.
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